Right now, the rich and famous are touring homes in virtual reality—and in a few years, so could everyone.
Author: Edward Norton
The Virtual Tours you generally see on real estate sites are a static 360 degree distorted view of a room that simulates motion. Virtual Tours are all the rage these days in real estate. Photos are stitched together in a 360 degree circle, and you can virtual “tour” around the room with your mouse – a technology bordering on 10 years old!.
Seeing is believing in real estate. Quality property photography is essential, but video is the superior selling tool. Real estate listings with a video tour received four times the number of inquiries than those without a video. Virtual video tours helped about 40% of potential homebuyers make a purchasing decision. The numbers demonstrate video marketing drives listing traffic and closes deals better than photography alone.